August 12, 2023Comments are off for this post.

Ascend to Excellence: Mastering Real Estate Marketing with Transformative Drone Filming

Greetings, esteemed connoisseurs of the real estate domain and esteemed scholars of property presentation! Allow me to introduce myself—Landon Jones, a devoted navigator through the intricate confluence of cutting-edge technology and the art of real estate. With a profound sense of privilege stemming from the attainment of a distinguished master's degree in mass communications from the prestigious School of Communication at Florida, I am honored to extend a formal invitation to embark upon a captivating voyage of exploration into the enchanting realm of drone filming. Together, in the course of this expansive blog, we shall embark upon a journey that transcends the conventional paradigms of property presentation. We will meticulously dissect the multifaceted advantages, innovative applications, and far-reaching ramifications of integrating drone filming into the pantheon of real estate marketing strategies. This odyssey shall be marked by the meticulous threading of narrative, informed discourse, and insightful revelation as we delve into the profound realm of visual storytelling, ultimately culminating in a revelation of how the incorporation of drone filming can exalt your real estate brand to unprecedented levels of distinction. Find out more about us: HERE

Aerial Storytelling: Illuminating Real Estate through the Enchantment of Drone Filming

  1. Elevating Property Experiences: Ponder for a moment the scenario of inviting potential buyers to embark upon an ethereal journey, soaring above a majestic estate, granting them panoramic vistas that transcend the conventional confines of visual representation. Drone filming, the artistic interplay of technology and narrative, facilitates the orchestration of a symphony of sweeping shots, meticulously curated to illuminate the unique facets of the property, forging an intimate bond that surpasses the constraints of conventional visuals.
  2. Showcasing Neighborhood Charms: Yet, the allure of drone work is not relegated solely to the canvas of the property itself; it extends its embrace to encompass the very essence of the surrounding neighborhood. Embark upon a virtual flight over local parks, vibrant commercial districts, and quaint establishments, weaving a vivid tableau that encapsulates the tapestry of the community's ethos, thus prompting potential buyers to immerse themselves within the envisioned milieu.

The Intrinsic Value of Drone Filming in the Theater of Real Estate Marketing

  1. Revealing the Quintessential Property Potential: As the real estate market evolves in the crucible of ever-intensifying competition, the ability to accentuate a property's inherent appeal assumes a paramount significance. Drone filming unfurls as a formidable tool, illuminating the narrative tapestry that constitutes the property's layout, design, and outdoor spaces from perspectives that amplify their allure, thereby transcending the boundaries of conventional visual representations.
  2. Crafting Engaging Virtual Tours: The era of static virtual tours becomes a vestige of yesteryears as the age of dynamic, cinematic exploration is ushered forth by drone filming. Embark upon a virtual odyssey that serves as a veritable vade mecum, shepherding potential buyers through every alcove, alcove, and corner of the property. Glide with grace over the threshold, traverse the verdant expanse of the backyard, and unveil panoramic vistas that evoke a yearning for an experiential sojourn within the premises.

Transformative Flex and Lasting Brand Impact for Visionary Realtors

  1. Flaunting Expertise with Grace: Contemplate the profound impact engendered by the assimilation of drone filming into your professional armory. By adroitly showcasing stunning aerial perspectives and orchestrating immersive virtual tours, you cease to be a mere realtor and metamorphose into a vanguard of innovation, committed to leveraging technological advancements for the holistic betterment of your esteemed clientele.
  2. Crafting a Brand Beyond Conformity: However, the pertinence of drone filming does not merely conflate with property presentations; it transcends the quotidian to forge an enduring brand that resonates with eminence. Each meticulously crafted drone shot contributes to an exquisite symphony of experiences, a resonant legacy that endures through the passage of time, culminating in a brand that resonates in harmonious resonance with the discerning clientèle and peers alike.

Real-Life Examples: The Timeless Legacy of Drone Filming in Real Estate Marketing

  1. The Coastal Retreat: Invoke the evocative imagery of a coastal retreat, wherein drone shots unfurl with graceful splendor, tracing their ethereal trajectory over placid lakes or meandering rivers, bestowing an enduring impression of tranquility and luxury that indelibly lingers within the consciousness of potential buyers.
  2. Urban Sophistication Redefined: Transitioning to the pulsating heart of urbanity, drone filming unfurls its dynamic prowess, encapsulating the bustling vibrancy of a city skyline and the rhythmic cadence of vibrant streets. This vivid portrayal of city living's convenience resonates with a demographic of prospective buyers seeking the epitome of urban sophistication.

Conclusion: Elevate Your Real Estate Brand to Pinnacle Prowess

The embrace of drone filming into your arsenal of real estate marketing strategies transcends transient trends—it embodies an investment of indelible significance. Upheld by the solid foundation of a master's degree in mass communications from the illustrious Florida School of Communication, I take immense pride in unfurling the tapestry of drone work's transformative potential. By harnessing the beguiling allure of captivating visuals, orchestrating immersive experiences, and cultivating an unwavering spirit of innovation, you cease to merely orchestrate property listings; you create an exquisite tapestry that interlaces seamlessly with the grand narrative of the real estate landscape. In an endeavor of unparalleled distinction, I cordially extend an invitation to reach out to Digital Peak Productions and embark upon a transcendent odyssey that elevates your real estate marketing endeavors to unprecedented pinnacles through the mesmerizing magic of drone filming. Your brand's legacy awaits its grand crescendo, and together, we shall craft an extraordinary narrative that resonates through the annals of time.

If you want to hear more of my thoughts: Go HERE!

Outbound Links:

  1. National Association of Realtors (NAR) - Drones in Real Estate
  2. Federal Aviation Administration (FAA) - Drone Regulations
  3. Dronethusiast - Real Estate Drone Photography Guide
  4. Digital Photography School - Mastering Drone Photography
  5. Forbes - How Drones Are Revolutionizing the Real Estate Industry
  6. Drone Pilot Ground School - Remote Pilot Certification Course
  7. SkyPixel - Showcase Your Aerial Creations
  8. Real Estate Marketing Blog - Building a Strong Brand Identity
  9. Content Marketing Institute - The Power of Visual Storytelling
  10. Florida State University - School of Communication

August 12, 2023Comments are off for this post.

The Art of Aerial Storytelling: Unlocking the Potential of Drone Filming

Hey there, fellow adventurers and creative minds! I'm Landon Jones, the driving force behind Digital Peak Productions. Today, I'm thrilled to embark on an exciting journey with you as we dive into the fascinating realm of drone filming and its game-changing role in the world of video production. Join me as we soar to new heights, exploring the boundless potential of capturing awe-inspiring aerial shots and crafting unforgettable visual stories. Whether you're a fellow filmmaker, an aspiring content creator, or simply someone who loves to be inspired, get ready to discover the magic of drone filming, especially amidst the enchanting landscapes of the Florida Keys. So fasten your seatbelts – we're about to take off into a world of creativity, innovation, and breathtaking views!

  1. Aerial Perspective and Cinematic Brilliance: Drone filming isn't just about capturing stunning visuals from the sky; it's about enhancing the emotional impact of your storytelling. Imagine a real estate video showcasing a luxurious waterfront property with sweeping shots of its surroundings, or a travel documentary capturing the serene beauty of an untouched beach in the Florida Keys. These shots not only provide a unique perspective but also evoke emotions that ground-level shots simply cannot match.
  2. Versatility Across Industries: The beauty of drone filming lies in its versatility. From real estate and tourism to event coverage and marketing campaigns, drone shots can be seamlessly integrated into various industries. Imagine a promotional video for a beachside resort that starts with an aerial view of the turquoise waters, guiding viewers through the lush landscape and luxurious amenities. This versatility adds depth and excitement to your content, making it more engaging and memorable.

Navigating the Skies: Drone Regulations in the Florida Keys

  1. FAA Guidelines: Just as any technology, drone filming comes with its set of regulations. The Federal Aviation Administration (FAA) oversees drone operations in the United States, and adhering to their guidelines is essential for safe and legal drone filming. This includes registering your drone, adhering to altitude restrictions, and obtaining the necessary certifications for commercial drone pilots.
  2. Flight Restrictions in the Florida Keys: The mesmerizing beauty of the Florida Keys offers a spectacular backdrop for drone filming, but it's crucial to respect local regulations. For instance, flying drones near protected wildlife areas or crowded public spaces might be restricted to prevent disturbances. Additionally, the Florida Keys National Marine Sanctuary has specific regulations to protect marine life and ecosystems, which drone operators must be aware of when planning their shoots.

Real-Life Examples: Drone Filming in the Florida Keys

  1. Sunset Elegance at Mallory Square: Imagine capturing the vibrant hues of a Key West sunset from the vantage point of a drone. The glowing skyline, the playful interactions of people at Mallory Square, and the tranquil waters of the Gulf of Mexico – all woven together to create a mesmerizing scene that leaves a lasting impression.
  2. Overwater Adventures: From kayakers paddling through the crystal-clear waters to snorkelers exploring the colorful coral reefs, drone filming captures the thrill of overwater adventures like never before. These shots offer a unique perspective that immerses viewers in the beauty of the Florida Keys' marine environment.

Conclusion: Soaring to New Heights in Video Production

At Digital Peak Productions, we're excited to harness the power of drone filming to elevate your visual storytelling. The stunning landscapes of the Florida Keys provide the perfect canvas for capturing breathtaking shots that engage and captivate audiences. By adhering to FAA guidelines and local regulations, we ensure that every drone filming experience is safe, legal, and respectful of the environment.

Whether you're looking to create compelling real estate videos, immersive travel documentaries, or impactful marketing campaigns, our team is dedicated to delivering exceptional results through innovative drone filming techniques. Contact us today to embark on a visual journey that will leave a lasting impact on your audience. Let's take your video production to new heights with Digital Peak Productions.

Some Links For Ya:

  1. Federal Aviation Administration (FAA) Drone Regulations: Stay informed about the latest drone regulations and guidelines from the FAA. Learn how to legally operate drones for commercial purposes and ensure safety in the skies. Visit FAA Guidelines
  2. Florida Keys National Marine Sanctuary: Explore the official website of the Florida Keys National Marine Sanctuary to understand the regulations and guidelines for drone filming within protected marine areas. Learn how to respect the environment while capturing stunning aerial shots. Florida Keys National Marine Sanctuary
  3. Drone Pilot Ground School: Enroll in a comprehensive online drone pilot training program to earn your FAA Remote Pilot Certificate. Enhance your knowledge about drone regulations, airspace, and safety protocols to ensure responsible and professional drone operations. Drone Pilot Ground School
  4. B&H Photo Video - Drone Filming Equipment: Discover a wide range of drones, accessories, and camera gear at B&H Photo Video. Elevate your drone filming capabilities with top-quality equipment that meets your creative needs. Explore Drone Filming Gear
  5. SkyPixel: Join a vibrant community of drone enthusiasts and creators on SkyPixel. Share your drone videos, photos, and stories, and get inspired by the incredible aerial content produced by fellow drone pilots. Join SkyPixel Community
  6. National Association of Realtors (NAR) - Drones in Real Estate: Learn how drones are revolutionizing the real estate industry by capturing stunning aerial shots of properties. Discover how realtors use drone filming to showcase homes from unique perspectives. Drones in Real Estate
  7. Visit Florida - Florida Keys: Immerse yourself in the beauty and allure of the Florida Keys. Explore travel guides, local attractions, and inspiring imagery that highlight the captivating landscapes you can capture through drone filming. Discover the Florida Keys

May 16, 2023Comments are off for this post.

Digital Peak is your Video Production House in the Florida Keys.

Welcome to the Florida Keys, where sun-soaked beaches meet captivating experiences. When it comes to creating compelling visual narratives that leave a lasting impact, Digital Peak Productions stands as the premier video production house in this tropical paradise. Our passion for crafting exceptional commercial and product-specific content sets us apart. In this blog, we delve into the significance of planning content around target audiences and understanding what resonates with tourists. Join us as we explore the power of video production, digital strategy, and how our expertise can elevate your brand's presence.

The Art of Targeted Content Creation

In an ever-evolving digital landscape, understanding your target audience is paramount. At Digital Peak Productions, we recognize the importance of creating content that resonates specifically with tourists in the Florida Keys. By meticulously studying their preferences, behavior, and desires, we tailor our video productions to captivate and engage these visitors, ensuring maximum impact for your brand. From stunning visuals to compelling storytelling, we curate experiences that leave a lasting impression. Take Airhead Sports Group as a prime example. Their content has been tailored to a younger, adventure seeking, outdoor-loving audience. Check out the content we crafted for them!

Elevate Your Brand with Video Production Expertise

Video has become the cornerstone of modern communication and brand marketing. As a leading video production house, Digital Peak Productions possesses the technical prowess and artistic finesse to transform your ideas into visually stunning realities. From concept development to scriptwriting, filming to post-production, our team of experienced professionals handles every aspect of the production process with meticulous attention to detail. With our expertise, we breathe life into your brand, immersing your target audience in an unforgettable visual journey. Another perfect example of pre-planning to craft video production excellence is WeGym. To get to seven days of shooting, we spent 15 days pre-planning the script, locations, talent, and everything inbetween to craft some engaging and effective visuals. Check out WeGym's ad campaign.

Mastering Digital Strategy for Optimal Results

A successful video production hinges upon a well-crafted digital strategy. Digital Peak Productions excels in developing comprehensive strategies that amplify your brand's online presence. Leveraging our in-depth knowledge of the Florida Keys market, we employ data-driven insights to create targeted campaigns that resonate with tourists. Through strategic distribution, optimized social advertising, and search engine marketing, we ensure your content reaches the right audience at the right time, driving engagement and conversions. Understanding this is why Digital Peak is your video production house in the Florida Keys.

Unleashing the Magic of the Florida Keys

Located in the heart of the Florida Keys, our video production house draws inspiration from the vibrant energy and unique experiences offered by this stunning locale. We understand the allure of this tropical paradise, and we know how to capture its essence in your brand's visual narrative. Whether it's showcasing breathtaking sunsets, thrilling water sports, or the laid-back island lifestyle, Digital Peak Productions showcases the very best of the Florida Keys, leaving viewers yearning for their own slice of paradise. We arent the first to understand this. Want to see where other famous films have shot? Find out HERE. Not only are the keys the best location to film, but almost anywhere in Florida. Over the last four years of working with Play Hard Florida, we have had the opportunity to travel around the state and experience all that Florida has to offer for video production. Want to learn a little more about the Keys? Find out about all the islands and locations HERE.

Partnering with a Trusted Film Company and Digital Agency

In today's competitive landscape, partnering with a trusted film company and digital agency is crucial. With our track record of delivering exceptional results and exceeding client expectations, Digital Peak Productions has earned its reputation as a premier video production house in the Florida Keys. We combine our technical expertise, creative vision, and industry insights to create content that not only stands out but also drives tangible results for your brand. Our commitment to excellence sets us apart, ensuring your project receives the attention it deserves.

That's a Wrap!

When it comes to video production, digital strategy, and capturing the essence, Digital Peak is your video production house in the Florida Keys. We understand the importance of planning content around target audiences and creating visually stunning narratives that resonate with tourists. Elevate your brand's presence with our expertise in commercial and product-specific content creation. Contact Digital Peak Productions today and embark on a journey towards unlocking the true potential of your brand in the Florida Keys.

April 18, 2023Comments are off for this post.

Lights, Camera, Business: The Importance of Professional Video Production & Producers.

A video production set at The Cade Museum in Gainesville, FL. Property of Digital Peak Productions.

Video content has become an essential component of modern marketing strategies. The Importance of Professional Video Production continues to grow. With the rise of social media and online advertising, video content can help businesses connect with their target audience and stand out in a crowded marketplace. However, not all videos are created equal. A poorly produced video can have a negative impact on your brand and fail to engage your audience. This is where a digital video producer can help. Enter Digital Peak and your friend, Landon Jones.

Landon Jones on set for WeGym on the seven day shoot. Property of Digital Peak Productions.

What is a Producer?

A digital video producer is responsible for managing the entire video production process from pre-production to post-production. They work closely with clients, or you, to develop a clear understanding of the brand and goals, then create a video that reflects their vision. This involves scriptwriting, storyboarding, casting, location scouting, filming, editing, and final delivery. By overseeing each stage of the production, a digital video producer ensures a high-quality final product that meets the client's expectations.

WeGym is a perfect example of what it means to be have a digital producer. Over the seven day shoot, there were many locations, seven star actors, diverse set designs, different niche audiences, and marketing goals all wrapped up. Every detail was stamped into stone a month before shooting even started.

Professional video production can help businesses in many ways. For starters, it can increase brand awareness and attract new customers. Videos that are engaging, informative, and shareable can go viral, reaching thousands or even millions of people in a short amount of time. Video content can also improve SEO, as search engines like Google prioritize websites with video content. Additionally, video can help build trust with your audience, showcasing your expertise and building a personal connection with potential customers.

Making it Local-ish.

If you're a business owner in Key West, Florida, investing in high-quality video production can help you stand out in a competitive market. Whether you're looking to create a promotional video, product demo, or social media campaign, a digital video producer can help bring your vision to life. With our expertise in video production, they can ensure that your content is professional, engaging, and effective.

Landon Jones shooting underwater at Blue Hole in Florida.

That is a wrap!

A digital video producer can play a crucial role in helping businesses create high-quality video content that resonates with their target audience. By taking a holistic approach to video production, they can ensure that each stage of the process is executed to a high standard. The Importance of Professional Video Production doesnt jst stop there. Continue reading our blogs to understand why so many small things add up to make video effective. So, if you're looking to take your brand to the next level and engage with your audience on a deeper level, consider investing in professional video production today

March 30, 2023Comments are off for this post.

The Importance of High-Quality Aerial Video for Key West Real Estate Listings

If you're a realtor in Key West or the Florida Keys, you know that standing out in a crowded market can be challenging. One thing you need to know is the Importance of High-Quality Aerial Video for Key West Real Estate Listings. With only so many properties available for sale or rent, it's essential to use every tool at your disposal to make your listings stand out. One of the most powerful tools in your arsenal is high-quality aerial video.

Aerial video provides a unique perspective on real estate listings that can't be achieved with traditional ground-based photography or video. By using drones or other aerial platforms, you can capture stunning footage of properties from above, showcasing their unique features and the surrounding area. In this blog post, we'll explore the importance of high-quality aerial video for real estate listings in Key West and the Florida Keys.

Aerial video provides a comprehensive view of the property and its surroundings

When potential buyers are searching for properties online, they want to see as much information as possible. Aerial video provides a comprehensive view of the property and its surroundings, allowing buyers to get a better sense of the property's location, features, and amenities. By showcasing the property from above, you can highlight its proximity to the beach, the size of the lot, or any other features that might not be immediately apparent from ground-level photography.

Aerial video can provide a virtual tour of the property

Virtual tours are becoming an increasingly popular way to showcase real estate listings. By using high-quality aerial video, you can provide a virtual tour of the property that gives potential buyers a better sense of what it would be like to live there. You can capture footage of the surrounding area, the neighborhood, and the property itself, providing a comprehensive view of the property that can't be achieved with traditional ground-based video.

Aerial video can help properties stand out in a crowded market

As we mentioned earlier, standing out in a crowded real estate market is crucial. By using high-quality aerial video, you can make your listings stand out from the competition. Aerial video provides a unique perspective that can grab potential buyers' attention and make them more interested in your properties.

Aerial video can help attract out-of-town buyers

Many real estate buyers in Key West and the Florida Keys are from out of town. By using high-quality aerial video, you can provide a comprehensive view of the property and its surroundings, allowing potential buyers to get a better sense of what the area is like. This can be especially important for buyers who are unable to visit the property in person.

Aerial video is a cost-effective way to showcase properties

Finally, aerial video is a cost-effective way to showcase properties. While traditional ground-based photography and video can be expensive, aerial video can be done quickly and easily using drones or other aerial platforms. This means that you can provide high-quality video without breaking the bank.


In conclusion, high-quality aerial video is an essential tool for realtors in Key West and the Florida Keys. It provides a unique perspective on properties that can't be achieved with traditional ground-based photography or video. By using aerial video, you can showcase properties in a way that grabs potential buyers' attention and makes them more interested in your listings. Contact Digital Peak Productions today to learn more about our aerial video production services and how we can help you stand out in a crowded real estate market.

March 30, 2023Comments are off for this post.

Underwater Video Can Help Promote Your Resort or Hotel

An under/over at Weeki Wachee River. Property of Digital Peak Productions.

What is Underwater Video Production?

Underwater video production is a specialized form of video production that involves capturing footage of the underwater world. This can include marine life, coral reefs, underwater landscapes, and even human activity such as scuba diving or snorkeling. To capture this footage, specialized equipment such as waterproof cameras, lights, and housings are used. Underwater video production requires specialized knowledge and expertise in order to capture high-quality footage that is visually stunning and engaging. At Digital Peak Productions, we specialize in underwater video production and can help your business showcase the natural beauty of the Florida Keys and Key West in a way that will captivate and engage potential guests. Consider underwater video production for your resort or hotel. View some of our underwater work HERE!

Another great underwater shot in the springs. Property of Digital Peak Productions.

If you're a resort or hotel owner in Key West or the Florida Keys, you know the importance of showcasing the natural beauty of the surrounding environment. With underwater video, you can take your promotion efforts to the next level, providing your potential guests with stunning visuals of the world beneath the waves.

Here are five reasons why underwater video works:

Property of Digital Peak Productions.
  1. Captivating visuals: Underwater video provides unique and captivating visuals that can engage potential guests and help them envision themselves at your resort or hotel. By showcasing the crystal clear waters, diverse marine life, and stunning coral reefs, you can create a sense of adventure and wonder that is sure to attract visitors.
  2. Showcasing marine life: With underwater video, you can showcase the unique marine life and natural beauty of the Florida Keys. From colorful fish to sea turtles and dolphins, the underwater world is teeming with life that can be a major draw for visitors. Highlighting these natural wonders can set your resort or hotel apart and appeal to those seeking an eco-friendly and sustainable vacation.
  3. Stand out from competitors: Underwater video can differentiate your resort or hotel from competitors by showcasing a unique perspective of the surrounding environment. Key West and the Florida Keys are home to some of the most beautiful waters in the world, and by providing guests with a glimpse of this underwater world, you can create a memorable experience that they won't find anywhere else.
  4. Virtual tours: With underwater video, you can create virtual tours of your resort or hotel that provide potential guests with a more immersive and engaging experience. By including underwater footage in your virtual tour, you can give guests a comprehensive view of your facilities and surroundings that can help them make a more informed decision when booking their stay.
  5. Improving marketing efforts: High-quality underwater video can be used on your website, social media pages, and other marketing channels to improve engagement with potential guests and increase bookings and revenue. By showcasing your resort or hotel in a visually stunning and engaging way, you can attract more visitors and boost your brand's visibility.
Property of Digital Peak Productions.

Can we do that?

At Digital Peak Productions, we specialize in drone and underwater video production for businesses in Key West and the Florida Keys. Our team of professionals has the equipment and expertise necessary to capture high-quality footage that showcases the beauty of the area. From aerial drone shots to underwater footage, we can provide a range of video production services that will help your business stand out from the competition. If you are looking to scale your digital pressence, consider underwater video production for your resort or hotel.

A photo of Landon shooting at Blue Hole. Property of Digital Peak Productions.

Contact us today!

To learn more about how we can help promote your Key West resort or hotel with underwater video, reach out to us today. You can contact us by emailing [email protected] or calling us at 352-359-4425. Our team is ready to work with you to create a custom video production that meets your unique needs and helps your business reach new heights.

March 30, 2023Comments are off for this post.

Top 5 Benefits of Using Drone’s in Your Key West Tourism Business!

Snipes Point from an aerial view/drone showcases a Florida Key's Spectacle. Property of Digital Peak Productions.

Key West, Florida: a popular tourist destination for people from all over the world.

From its sunny beaches to its vibrant nightlife, there is something for everyone in this tropical paradise. As a tourism business owner in Key West, it's important to stay on top of the latest trends and technologies that can help you attract more visitors and stand out from the competition. One such technology that has been gaining popularity in recent years is drone footage.

At Digital Peak, we specialize in captivating and converting:

Drone footage is a powerful tool that can help showcase your business in ways that traditional photography or videography simply cannot. Take Play Hard Florida as an example:

Here are the top five benefits of using drone footage in your Key West tourism business:

My 5 Reasons:

  1. Unique Perspective: One of the biggest benefits of drone footage is that it allows you to capture your business from a unique perspective. A drone can fly high above your property, giving viewers a bird's eye view of everything it has to offer. This can be especially useful for businesses that are located near the water, as it allows you to showcase your property's proximity to the ocean and any water activities that you offer.
  2. Improved Engagement: Drone footage is visually stunning, and it can help improve engagement on your website and social media channels. Visitors are more likely to spend time browsing your website or social media pages if they are greeted with beautiful and engaging video content. This can lead to increased brand recognition and more bookings for your business.
  3. Increased Accessibility: Drone footage can also help make your business more accessible to potential visitors. For example, if you run a hotel or resort, you can use drone footage to give potential guests a virtual tour of your property before they book their stay. This can help them get a better sense of what your property has to offer and make a more informed decision.
  4. Cost-Effective: Compared to traditional photography or videography, drone footage can be a cost-effective way to create stunning visual content for your business. Once you have the equipment, there are no additional costs for shooting video from the air, and you can use the footage in a variety of ways to promote your business.
  5. Competitive Advantage: Finally, using drone footage can help give you a competitive advantage in a crowded tourism market like Key West. By showcasing your business in a unique and engaging way, you can stand out from the competition and attract more visitors to your property. In today's digital age, businesses that are slow to adopt new technologies and marketing strategies risk falling behind their competitors.
Another view of the waters of the Florida Key's from a drone. Property of Digital Peak Productions.

Let's Chat Legalities..

As a video production specialist specializing in drone footage, I am also a certified FAA (Federal Aviation Administration) pilot. This means that I have undergone extensive training and testing to ensure that I am knowledgeable about drone safety and can operate a drone in accordance with government rules and regulations. When working with me, you can rest assured that your drone footage is captured safely and legally, without any risk to people, property, or other aircraft. I always prioritize safety and operate my drone in a responsible manner, ensuring that I am in compliance with all applicable regulations.

It is a WRAP!

In conclusion, drone footage can be a powerful tool for Key West tourism businesses looking to attract more visitors and stand out from the competition. By providing a unique perspective, improving engagement, increasing accessibility, being cost-effective, and offering a competitive advantage, drone footage can help take your business to the next level.

So if you're ready to take your business to the next level and stand out from the competition, don't hesitate to contact us today. We would love to discuss your project with you and provide you with a free consultation and quote. Together, we can create stunning visual content that will help your business thrive. Reach out to [email protected] or call 352-359-4425 today.

June 28, 2019Comments are off for this post.

Invest in Videos!

Are you hitting your online goals? Is your social media and website performing the way you want them to? Do you understand why you need to put your brand on the web? It’s time to step up and create mutually beneficial relationships with your customers.

Relationships lead to sales. Period.

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When the market shifted and the need to interact more fully and forge stronger relationships with customers arrived, larger organizations hired more staff and smaller companies absorbed the burden and added another todo on their plate. Large or small, there are six key principals that will guide you to success when crafting video content for your online audience.

We are in the content gold rush. There are more people and organizations pumping out content daily than ever before. This means more competition when trying to gain viewers and grow online audiences. By investing in quality content, organizations can more easily stand out and make their voices heard.

An organization can leverage the versatility of videos by using them in websites, inbound marketing, email drip campaigns, and even TV commercials.

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Six Keys to Success with Videos:

I’ve nailed down six concepts you need to understand to be effective with video. Effective means, among other things, higher conversion rates and more effective tutorials. These principles apply to all.

  1. Quality over Quantity. If one concept resonates with you from this article, this should be it. Stop looking to maximize the amount of content you push out and start looking at what has the most impact. Publishing one bad video can ruin your brand image instantly for new viewers. According to VideoNitch, “300 hours of video are uploaded to YouTube every minute”(VideoNitch, 2017). Most of these serve no real purpose. Investing in a piece that will represent your organization well for the next 2–3 years will lead to better brand identity and foster positive overall feelings.
  2. Simplify. When attempting to share a lot of information, video will convey it the fastest and most effectively. We’ve all heard of the three learning styles(Audio, Visual, and Kinesthetic). Video combines both visual and audio to reach more of your audience in the way best suited to their learning style. Tone, Emotion, and Brand Image are examples of some things conveyed within the first second of clicking on a video. Along with this, the ability to create aesthetic infographics and keep people entertained(internally or externally)with numbers is a benefit.
  3. Allow people to be lazy. Spoon-feed your audience and they will love you. Present information in a clear and attractive manner and you are set. This approach relies on people not having to work or think too hard. “Video already makes up 64 percent of all internet traffic”(Young, 2015).
  4. Carry emotion. Help your viewers invest themselves emotionally in the videos. If you can lock a viewer into whatever you have produced, you will create a lasting impression that will drive sales. Videos help individuals better relate to the characters and their motivations which helps create connections. Once again, Relationships lead to sales.
  5. Shape your content. Understand your target audience and what they want to see. Then, produce content catered to what will be most effective for them. Delving into the demographics ensures a more well-planned and effective ad. This improves efficiency and will save you money.
  6. Do not cheap out. When working to solidify your brand via video, ensure the video production company you hire has high standards for quality. Hiring your uncle’s neighbor’s kid to film a video you are going to post online isn’t a good idea. Work with professionals that streamline the process, save you the hassle, and create a polished product worthy of your organization.
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If you apply these concepts to your next project, you’ll have much better success.

People prefer to watch and learn from videos. Give them what they want and the sales will start pouring in.

If you want to learn more about finding and fulfilling your marketing goals this year, hit the subscribe button for more informative articles coming soon.