Bad Birdie
Social Advertising
Spring 2025

Digital Peak Productions is incredibly proud to present our recent collaboration with Bad Birdie: a vibrant and captivating film documenting the Troon Caddie Open, held amidst the challenging beauty of Pinehurst's iconic Courses 7 and 8. This wasn't just about covering a golf tournament; it was about capturing the spirit of the sport through the lens of its unsung heroes – the caddies – and celebrating the unique camaraderie and style that Bad Birdie brings to the game.

Under the expert production guidance of Krista Huffman at Bad Birdie, we embarked on a three-day immersion into the heart of the tournament. Our dedicated Digital Peak Productions team was on the ground, deploying a comprehensive six-camera setup to capture every swing, every expression, and every moment of triumph and challenge. From the sweeping beauty of drone footage showcasing Pinehurst's stunning landscapes to the intimate coverage of the tournament's key plays, our focus was on crafting a visual narrative that resonated with both avid golf fans and casual viewers alike.

The beauty of Courses 7 and 8 at Pinehurst provided a dramatic backdrop to the unique challenges and unexpected moments that unfolded throughout the tournament. Our team was committed to capturing it all, from the meticulous preparation of the caddies to the intense pressure of competition.

Beyond the visual elements, we focused on highlighting the individual stories of the caddies-turned-golfers, giving voice to their passion, resilience, and unwavering dedication to the sport. Through carefully curated interviews and compelling storytelling, we were able to capture a side of golf that is often overlooked, showcasing the critical role caddies play in shaping the game and fostering a sense of community.

Back in our studios, the Digital Peak Productions editing team meticulously crafted this wealth of raw material into a dynamic and engaging 5-minute film. We were committed to creating a visual experience that honored the skill and dedication of the caddies, while also capturing the fun, vibrant and unapologetically stylish essence of the Bad Birdie brand.

This collaboration with Bad Birdie was more than just a project; it was a chance to connect audiences with a new perspective on golf and elevate the voices of those who make the sport so special. It's a testament to the dedication of our team, the creative vision of Krista Huffman and Bad Birdie, and the power of compelling storytelling.

Ready to elevate your brand’s story? Digital Peak Productions is passionate about crafting compelling visual narratives that connect with audiences and drive results. Contact us today to discuss your next project and let us help you reach new heights.